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Technical SEO Checklist for B2B Websites

A comprehensive checklist to audit and improve your B2B website's technical SEO foundation.

David Park

Head of SEO

January 15, 20268 min read

Why Technical SEO Matters

Before your content can rank, your site needs to be technically sound. Here's what to check.

Core Web Vitals

  • LCP (Largest Contentful Paint): Target < 2.5s
  • INP (Interaction to Next Paint): Target < 200ms
  • CLS (Cumulative Layout Shift): Target < 0.1

    • Crawlability Checklist

    • [ ] Robots.txt properly configured
    • [ ] XML sitemap submitted to GSC
    • [ ] No orphan pages
  • [ ] Proper internal linking structure

    • Indexability

    • [ ] No accidental noindex tags
    • [ ] Canonical tags implemented correctly
    • [ ] Duplicate content resolved

    Mobile Optimization

    • [ ] Responsive design
    • [ ] Touch targets appropriately sized
    • [ ] No horizontal scrolling

    Conclusion

    Regular technical audits ensure your content has the best chance to rank. Pair this with analytics and reporting to track your progress.

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    Topics

    technical seo
    site audit
    core web vitals

    David Park

    Head of SEO

    Expert in B2B marketing strategy and execution.

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